Helping U of M students view Land O’Lakes as a potential employer was one of the goals behind the company’s remarkable $25 million commitment to the University in 2014. Investments in the Land O’Lakes Center for Excellence and student support, as well as programs, sponsorships, and recruiting initiatives, were directed toward building key connections with U of M students.  

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Land O’Lakes saw a major uptick in the number of recruiting events at the U of M in fall 2016—a key measure of recruiting success. The College Relations team participated in or hosted 62 recruiting events on the Twin Cities campus, a nearly 60 percent increase from fall 2015. The Land O’Lakes brand was seen by approximately 6,900 U of M students as they learned more about the company.  

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In September 2014, Land O’Lakes announced a landmark $25 million investment in the University of Minnesota through the year 2024. How is this investment making a difference? Find out by watching this short video highlighting some of the “greatest hits” of our partnership during the last two years.

The Land O’Lakes recruiting team wrapped up a successful 2015-16 year, interacting with more than 15,700 U of M students and hosting 60 events ranging from large-scale gatherings like Welcome Week and career fairs, as well as smaller, more focused interactions like site visits, student competitions, and resume workshops. In each case, U of M students had the opportunity to learn more about... Read more

Through its partnership with Gopher Athletics, Land O’Lakes received more than 23 million impressions during the 2015-16 sports seasons. Impressions refers to the approximate number of people who see branding or hear messaging through everything from game sponsorships and other advertising to earned media. Land O’Lakes impressions were targeted to the vast community of Gopher fans throughout... Read more