A prolific researcher and one of the most highly cited scholars in her field, U of M professor and Land O’Lakes Chair in Marketing, Kathleen Vohs, works to understand and communicate the basics of how people think, feel, and make choices in order to make sense of consumer behavior. She recently shared more on her latest research and teaching endeavors.

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The year 2014 was the start of an extraordinary new chapter in the 47-year Land O’Lakes-University of Minnesota partnership: a $25 million, ten-year investment in U of M people and programs that help Land O’Lakes meet business needs and develop new talent. What's the impact? Watch this video to learn more about how this partnership benefits both institutions.

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How do influential organizations like Land O’Lakes think and act about environmental and sustainability issues?  U of M environmental students and scholars gathered on November 20 to hear Land O’Lakes SVP Matt Carstens speak on “Connecting Farmers to Consumers through Sustainability.”

Carstens was part of a fall 2018 speaker series called “Making Change:... Read more

WinField United’s recent donation of a wind tunnel will elevate the U of M’s expertise in high-tech agriculture research, and create a partnership aimed at ultimately helping farmers sustainably grow more with less.

The gift came about after WinField United opened its Innovation Center in River Falls, Wis., in 2017, which included an upgraded wind tunnel. Daniel... Read more

A $250,000 gift from Land O’Lakes cultivates visibility among 500,000 Arboretum visitors a year and reinforces the company’s commitment to agriculture and feeding the world

It’s a natural pairing for Land O’Lakes to get behind a new initiative at the U of M’s Minnesota Landscape Arboretum that explores plant-to-plate agricultural research and education. An effort to... Read more

Kathleen Vohs is a consumer psychology expert and holder of the Land O’Lakes Chair in Marketing at the Carlson School of Management. Her work is aimed at helping firms understand consumers, starting from the fundamentals of what drives human behavior. What’s happening with her this semester?

Research she’s excited about: “One of my projects aims to... Read more