23 million: Land O’Lakes brand exposure and value in Gopher Athletics

Friday, April 22, 2016 - 11:15am

Through its partnership with Gopher Athletics, Land O’Lakes received more than 23 million impressions during the 2015-16 sports seasons. Impressions refers to the approximate number of people who see branding or hear messaging through everything from game sponsorships and other advertising to earned media. Land O’Lakes impressions were targeted to the vast community of Gopher fans throughout the state of Minnesota and beyond who attend games, watch their favorite teams online or on TV, or tune in and follow along on the radio.

“Our partnership with Land O’Lakes has continued to grow in so many positive ways in recent years. We are proud to collaborate with Land O’Lakes on projects and initiatives throughout our campus and share the company’s message with millions of Gopher fans.”

– Beth Goetz, interim athletics director, University of Minnesota

 

Estimated impressions during the 2015-16 Gopher Sports season:

Category

Impresssions

On-site exposure

Ag & Food Day, signage, promotions, scoreboards, videoboards
1,286,014

Television exposure

Fox Sports North, Big Ten Network, ESPN News
7,725,469

Radio network

local and statewide markets, Gopher Radio Network
13,413,529

Digital assets

www.GopherSports.com
1,000,000

Total

23,425,012

Source: Land O'Lakes College Relations and the University of Minnesota

Key

CFANS-College of Food, Agricultural and Natural Resource Sciences

CSE-College of Science and Engineering

CSOM-Carlson School of Management

ICA-Intercollegiate Athletics

Multimedia

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