Congrats to Land O’Lakes Marketing chair Kathleen Vohs
Consumer psychology expert Professor Kathleen Vohs, who holds the Land O’Lakes Chair in Marketing, will be honored by the Society for Consumer Psychology as a recipient of the Distinguished Scientific Contribution Award. She will receive the award at the society’s conference in February.
Vohs is a faculty member at the Carlson School of Management. Her scholarly work focuses on understanding and communicating the basics of how people think, feel, and behave in order to make sense of marketplace and organizational outcomes. Besides holding the Land O’Lakes Chair in Marketing, Vohs is a Distinguished McKnight University Professor.