Land O’Lakes Chairholder awarded one of U’s highest honors

Wednesday, June 1, 2016 - 3:00pm

Kathleen Vohs, holder of the Land O’Lakes Chair in Marketing at the Carlson School of Management, recently added another title to her name—that of  Distinguished McKnight University Professor. The U of M’s Graduate School selected Vohs and six other outstanding mid-career faculty members for one of the University’s highest faculty honors. Vohs receives a $100,000 research grant and the “Distinguished McKnight University Professor” title for as long as she remains at the University of Minnesota.

Carlson School Dean Sri Zaheer described Vohs as an outstanding scholar who was selected based on her academic achievements, potential for future accomplishments, and the extent to which her work has brought prominence to the University and a benefit to the broader community. “In addition to being one of the most prolific researchers one will ever find, Kathleen has received numerous awards and honors in her young career.” says Zaheer. “She is the first Carlson School faculty member to be named a Distinguished McKnight University Professor and we are enormously proud of her.”

Here is how Vohs’s research was summarized for the selection process:

The Perils and Promise of Human Motivation: Professor Vohs studies human motivation, which inspires action toward immediate desires and lofty goals. Self-control helps people prioritize long-term outcomes over immediate rewards, and thus is exceptionally important for health, prosperity, rationality, and relationship success. Vohs shows why self-control failures are so common, and how to prevent them. Vohs discovered that the mere idea of money changes motivation. Thoughts about money enhance subsequent persistence and performance—but impede giving, helping, and caring.

More info about Vohs and her distinguished colleagues can be found here:


CFANS-College of Food, Agricultural and Natural Resource Sciences

CSE-College of Science and Engineering

CSOM-Carlson School of Management

ICA-Intercollegiate Athletics


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