Land O’Lakes chairholder featured in University magazine
A keen interest in the psychology of consumption is what drives the research and teaching of Kathleen Vohs, holder of the Land O’Lakes Chair in Marketing. “To me, the human mind is still the biggest, most uncharted territory that we have,” she says. Vohs was featured in the most recent issue of Legacy, which is the University of Minnesota Foundation’s magazine for donors and friends. Learn more and watch a video about Vohs’ research.