Land O’Lakes faculty chair explores money's influence on children

Tuesday, January 19, 2016 - 11:45am

Professor Kathleen Vohs, holder of the Land O'Lakes Chair in Marketing, co-authored a study that explored young children and money. It was published in a recent Psychological Science journal. “Money is a double-edged sword,” said Vohs. “It produces good outcomes in terms of concentration and effort, but bad outcomes when it comes to helping, taking, and donating.”

“Professor Kathleen Vohs and her research are getting attention, both in academia and in mainstream media," says Sri Zaheer, dean of the Carlson School of Management. In addition to frequent appearances in academic journals, Vohs’s work appears in mainstream media. She occasionally blogs for The Huffington Post and Scientific American and has been invited to write articles for Science and The New York Times.

Vohs conducts groundbreaking research in areas such as self-regulation (particularly in terms of predicting impulsive spending); the effects of making choices on self-regulatory ability; self-processes (such as self-esteem); the effects of the mere presence of money (and the psychology of money); overeating among dieters (and making a bad impression); and heterosexual sexual relations as predicted by economic principles.