Transitions and Connections: Land O’Lakes at Welcome Week
Through its sponsorship of Welcome Week 2018, Land O’Lakes began building key connections with more than 7,900 incoming U of M students.
Since 2015, Land O’Lakes has been a key partner in Welcome Week, a six-day experience prior to the first day of fall semester. Incoming freshmen and transfer students meet each other and their new campus, and establish a sense of belonging in the U of M community.
2018 Welcome Week facts:
- 7,900+ incoming freshmen and transfer students attended
- Participants selected from a pool of 51,000+ applicants (includes freshmen and transfer applicants)
- A warm Land O’Lakes welcome included a special video watch here
- Land O’Lakes branded giveaways included a backpack and a keepsake poster taken on the field at TCF Bank Stadium during the Pride and Spirit event
“Welcome to a land where, really, anything is possible.
And welcome to the University of Minnesota.”
--Land O’Lakes video greeting during Welcome Week 2018