Transitions and Connections: Land O’Lakes at Welcome Week

Wednesday, September 19, 2018 - 3:45pm

Land O'Lakes U of M Welcome Week

Through its sponsorship of Welcome Week 2018, Land O’Lakes began building key connections with more than 7,900 incoming U of M students.  

Since 2015, Land O’Lakes has been a key partner in Welcome Week, a six-day experience prior to the first day of fall semester. Incoming freshmen and transfer students meet each other and their new campus, and establish a sense of belonging in the U of M community.

2018 Welcome Week facts:

  • 7,900+ incoming freshmen and transfer students attended
  • Participants selected from a pool of 51,000+ applicants (includes freshmen and transfer applicants)
  • A warm Land O’Lakes welcome included a special video watch here
  • Land O’Lakes branded giveaways included a backpack and a keepsake poster taken on the field at TCF Bank Stadium during the Pride and Spirit event

“Welcome to a land where, really, anything is possible.

And welcome to the University of Minnesota.”

--Land O’Lakes video greeting during Welcome Week 2018