Through its sponsorship of Welcome Week 2018, Land O’Lakes began building key connections with more than 7,900 incoming U of M students.  

Since 2015, Land O’Lakes has been a key partner in Welcome Week, a six-day experience prior to the first day of fall semester. Incoming freshmen and transfer students meet each other and their new campus, and establish a sense of belonging in the U of M community.

2018 Welcome Week facts:

• 7,900+ incoming freshmen and transfer students attended
• Participants selected from a pool of 51,000+ applicants (includes freshmen and transfer applicants)
• A warm Land O’Lakes welcome included a special video watch here
• Land O’Lakes branded giveaways included a backpack and a keepsake poster taken on the field at TCF Bank Stadium during the Pride and Spirit event

“Welcome to a land where, really, anything is possible.

And welcome to the University of Minnesota.”

--Land O’Lakes video greeting during Welcome Week 2018