“What’s in your Land O’Lakes backpack?”

Wednesday, February 1, 2017 - 12:15pm

What do a water bottle, granola bar, and half-eaten brownie have in common? All of these items and more were found inside Land O’Lakes-branded backpacks distributed to 6,400+ incoming freshmen and transfer students during Welcome Week 2016. The backpacks, a commemorative poster, and a welcome video featuring Chris Policinski are part of a Land O’Lakes brand awareness initiative on the U campus over a five-year period. The goal is to help students see Land O’Lakes as a future employer.

These short, informal “student-on-the-street” videos capture the spirit of Welcome Week as students begin their transition to the University of Minnesota. Click on this icon Playlist icon in the video below to view the entire playlist.