“What’s in your Land O’Lakes backpack?”
What do a water bottle, granola bar, and half-eaten brownie have in common? All of these items and more were found inside Land O’Lakes-branded backpacks distributed to 6,400+ incoming freshmen and transfer students during Welcome Week 2016. The backpacks, a commemorative poster, and a welcome video featuring Chris Policinski are part of a Land O’Lakes brand awareness initiative on the U campus over a five-year period. The goal is to help students see Land O’Lakes as a future employer.
These short, informal “student-on-the-street” videos capture the spirit of Welcome Week as students begin their transition to the University of Minnesota. Click on this icon in the video below to view the entire playlist.